The role of technology to face the challenges raised by the current oil price instability
Against the backdrop of the current global situation, this interview with Hege Dammen, Consulting Director for Digital Acceleration at AVEVA, focuses on the particular challenges being experienced within the oil and gas industry. In the interview, she describes the crude market scenario, the differences between the current situation similar situations from the past, the challenges faced by energy companies in upstream, midstream and downstream, and, finally, the role of technology in these times of uncertainties.
Fernanda Martins is the Global Marketing Manager for the Oil & Gas Downstream and Chemicals industries at AVEVA, holding a B.Sc. in Chemical Engineering from the Universidade de São Paulo. In her almost 20 years experience, she has helped companies to adopt and explore a variety of transformational technologies in areas like process engineering, optimization, workforce empowerment and enhanced operations and maintenance.